While a domain name does not play as great a role in search engine optimization as keywords and links, it is still vitally important to establishing the relevance of a particular site. Properly formatted and relevant domain names lead to better overall rankings, especially when visitors use specific search terms related to the name of the site. … [Read more...]
Why Your URL Structure is Important
October 21, 2011 By Leave a Comment
The structure of your domain’s URL strongly affects site SEO Good professional SEO techniques and practices are essential for the promotion, survival and success of your domain, and your website URL structure profoundly affects the quality and scope of search engine optimization for your site. SEO experts aim to best match your most relevant … [Read more...]
Canonical Link Issues
October 18, 2011 By Leave a Comment
If you have ever moved your website or changed your domain name, you’ve run into canonical link issues. Basically a canonical link is the primary link that search engines and most people use to find you on the web. When you change your domain name or move your site, it can result in broken links that lead to 404, page not found, errors. At best, … [Read more...]
Why the frequency of the Google bot impact rakings
October 15, 2011 By Leave a Comment
The Google bot is a tool designed to “crawl” websites and add them to the Google index. The frequency with which the Google bot crawls the website is correlated to the relative popularity of that website on the search engine, and therefore its organic ranking. Why is this the case? • Frequent Crawls Equal More Intriguing and Relevant … [Read more...]
Page Rank
October 12, 2011 By Leave a Comment
Named for Google founder Larry Page, Page Rank is a system of measurement that rates a page according to the “quality” of its links within a related set of other pages. This highly complex algorithm can assign a high page rank to a site with only one or two links and a lower raking to a site with multiple links if the system deems the multiple … [Read more...]
How to track an ROI on your Organic Campaigns
October 7, 2011 By Leave a Comment
Tracking the ROI on organic campaigns is not as straightforward as tracking the performance of a paid campaign. By their very nature, organic campaigns require a more subtle approach that benefits from constant refinement and adaptation to user behavior. That said, the amount of effort put into constructing an organic campaign can be measured in … [Read more...]
Checking Rankings
October 4, 2011 By Leave a Comment
Checking the performance of a website relative not only to user generated search results, but also to the performance of other competing websites, is a mandatory part of being an effective webmaster. In the past, checking keyword rankings in particular could be a fairly time-consuming and tedious process. Webmasters would enter each keyword into … [Read more...]
How to Forecast Organic Traffic
September 30, 2011 By Leave a Comment
There are various expert resources on the Web to aid you in forecasting organic traffic trends and volumes for your website. For example, Keyword Eye online will provide you with high volume keywords related to your site’s theme, products or services. Google Insights is a great help in determining keyword trends related to your site. With the … [Read more...]
Google Asynchronous tracking pixel
September 27, 2011 By Leave a Comment
After creating the ever-clever Google Asynchronous Tracking Pixel, the Internet’s most prolific search engine has added yet another tool to its Analytics function. Using small chunks of code, Google has been streamlining online ventures in advertising, marketing, and more with the prompt and accurate feedback and analysis of its tracking feature. … [Read more...]
Prerequisites for an Organic Campaign
September 21, 2011 By Leave a Comment
An organic online campaign differs from a paid campaign in one important way: the method in which the site is structured generates enough high placed search results that visitors find the site “organically.” An example would be if a visitor types in the term “earrings Los Angeles” and a boutique selling jewelry on Melrose Avenue is the … [Read more...]