What are keyword negatives, and why are they important? While many people design their campaigns in Google Adwords around positive keywords, keyword negatives play just as great a role in helping Google to determine the authenticity and validity of a given site. If a particular site chooses keywords that wrongly attract thousands of visitors, the … [Read more...]
The Dangers of Running Broad Keywords
December 30, 2011 By Leave a Comment
There are three major choices to select from when you are creating a Pay Per Click (PPC) account and an ad campaign with Google Adwords or Microsoft adCenter—exact keywords, phrase keywords and broad keywords. When using exact match keywords, search terms entered in a search engine must be exactly the same as your keywords in order for your ad to … [Read more...]
Why Keyword And Key Phrase Relevance Is Important
December 24, 2011 By Leave a Comment
Search engine optimization draws on the relevance of a keyword. Broad definitions for a search term can lead to results that include multiple industries, services and products. A specific keyword will allow users to produce the highest key phrase relevance, but searchers need to know what those words are to achieve these results. When designing a … [Read more...]
Why the frequency of the Google bot impact rakings
October 15, 2011 By Leave a Comment
The Google bot is a tool designed to “crawl” websites and add them to the Google index. The frequency with which the Google bot crawls the website is correlated to the relative popularity of that website on the search engine, and therefore its organic ranking. Why is this the case? • Frequent Crawls Equal More Intriguing and Relevant … [Read more...]
Page Rank
October 12, 2011 By Leave a Comment
Named for Google founder Larry Page, Page Rank is a system of measurement that rates a page according to the “quality” of its links within a related set of other pages. This highly complex algorithm can assign a high page rank to a site with only one or two links and a lower raking to a site with multiple links if the system deems the multiple … [Read more...]
Checking Rankings
October 4, 2011 By Leave a Comment
Checking the performance of a website relative not only to user generated search results, but also to the performance of other competing websites, is a mandatory part of being an effective webmaster. In the past, checking keyword rankings in particular could be a fairly time-consuming and tedious process. Webmasters would enter each keyword into … [Read more...]
Google Asynchronous tracking pixel
September 27, 2011 By Leave a Comment
After creating the ever-clever Google Asynchronous Tracking Pixel, the Internet’s most prolific search engine has added yet another tool to its Analytics function. Using small chunks of code, Google has been streamlining online ventures in advertising, marketing, and more with the prompt and accurate feedback and analysis of its tracking feature. … [Read more...]
The difference between Google Adwords conversion tracking and Google Analytics conversion tracking
September 21, 2011 By Leave a Comment
Thanks to Google Analytics, no longer do website owners have to lose critical conversion rate information to the ether of the consumer side. Since the advent of this innovative tool, Internet advertising campaigns have been streamlined, empowered with the results that they need to hone demographics and make critical tweaks to their advertisements. … [Read more...]
How to Enable Ecommerce transactions in Google Analytics
September 21, 2011 By Leave a Comment
Tracking e-commerce transactions in Google Analytics is relatively simple. Google Analytics has been set up to help account holders to track individual purchases that are made through a website and tie those purchases into other analytics data, such as page views or particular keywords. In order to enable Google to track e-commerce transactions, … [Read more...]
Why keyword negatives are important
September 7, 2011 By Leave a Comment
What are keyword negatives, and why are they important? While many people design their campaigns in Google Adwords around positive keywords, keyword negatives play just as great a role in helping Google to determine the authenticity and validity of a given site. If a particular site chooses keywords that wrongly attract thousands of visitors, the … [Read more...]