What are keyword negatives, and why are they important? While many people design their campaigns in Google Adwords around positive keywords, keyword negatives play just as great a role in helping Google to determine the authenticity and validity of a given site. If a particular site chooses keywords that wrongly attract thousands of visitors, the … [Read more...]
The Dangers of Running Broad Keywords
December 30, 2011 By Leave a Comment
There are three major choices to select from when you are creating a Pay Per Click (PPC) account and an ad campaign with Google Adwords or Microsoft adCenter—exact keywords, phrase keywords and broad keywords. When using exact match keywords, search terms entered in a search engine must be exactly the same as your keywords in order for your ad to … [Read more...]
Why Keyword And Key Phrase Relevance Is Important
December 24, 2011 By Leave a Comment
Search engine optimization draws on the relevance of a keyword. Broad definitions for a search term can lead to results that include multiple industries, services and products. A specific keyword will allow users to produce the highest key phrase relevance, but searchers need to know what those words are to achieve these results. When designing a … [Read more...]
The difference between Google Adwords conversion tracking and Google Analytics conversion tracking
September 21, 2011 By Leave a Comment
Thanks to Google Analytics, no longer do website owners have to lose critical conversion rate information to the ether of the consumer side. Since the advent of this innovative tool, Internet advertising campaigns have been streamlined, empowered with the results that they need to hone demographics and make critical tweaks to their advertisements. … [Read more...]
Why keyword negatives are important
September 7, 2011 By Leave a Comment
What are keyword negatives, and why are they important? While many people design their campaigns in Google Adwords around positive keywords, keyword negatives play just as great a role in helping Google to determine the authenticity and validity of a given site. If a particular site chooses keywords that wrongly attract thousands of visitors, the … [Read more...]
How to tie Google Analytics to Adwords
September 7, 2011 By Leave a Comment
Google AdWords and Google Analytics are widely considered to be some of the most powerful tools on the Internet for advertising and tracking user behavior. Oddly enough, Google does not automatically link the two tools. For those who already have accounts with each service, linking the two is not difficult. This step-by-step guide will demonstrate … [Read more...]