After creating the ever-clever Google Asynchronous Tracking Pixel, the Internet’s most prolific search engine has added yet another tool to its Analytics function. Using small chunks of code, Google has been streamlining online ventures in advertising, marketing, and more with the prompt and accurate feedback and analysis of its tracking feature. … [Read more...]
The difference between Google Adwords conversion tracking and Google Analytics conversion tracking
September 21, 2011 By Leave a Comment
Thanks to Google Analytics, no longer do website owners have to lose critical conversion rate information to the ether of the consumer side. Since the advent of this innovative tool, Internet advertising campaigns have been streamlined, empowered with the results that they need to hone demographics and make critical tweaks to their advertisements. … [Read more...]
How to Enable Ecommerce transactions in Google Analytics
September 21, 2011 By Leave a Comment
Tracking e-commerce transactions in Google Analytics is relatively simple. Google Analytics has been set up to help account holders to track individual purchases that are made through a website and tie those purchases into other analytics data, such as page views or particular keywords. In order to enable Google to track e-commerce transactions, … [Read more...]
How to Use Google Analytics to Track Organic Progress
September 7, 2011 By Leave a Comment
Google Analytics will track traffic flow to your website from two major sources of referral, organic campaigns and paid campaigns. Organic campaigns can originate from unpaid search engine results links, referrals by other sites, and from direct traffic to your domain. The source of paid campaigns can be use of AdWords, paid search engine keyword … [Read more...]
How to tie Google Analytics to Adwords
September 7, 2011 By Leave a Comment
Google AdWords and Google Analytics are widely considered to be some of the most powerful tools on the Internet for advertising and tracking user behavior. Oddly enough, Google does not automatically link the two tools. For those who already have accounts with each service, linking the two is not difficult. This step-by-step guide will demonstrate … [Read more...]
Setting Up and Customizing a Google Analytics Account
September 5, 2011 By Leave a Comment
Setting up a Google Analytics (GA) account is an easy first step to tracking the effectiveness of business online marketing strategies. By tracking how people locate a site and how they explore or interact with it, weak areas can be evaluated and improvements implemented. Google Analytics allows site owners to measure the success of their … [Read more...]
Getting Started with Google Analytics Account
March 31, 2011 By Leave a Comment
http://www.google.com/support/analytics/bin/answer.py?answer=66983 http://www.youtube.com/watch?v=ec2cymTnmpA http://www.google.com/analytics/ Be sure to setup conversion tracking. Tracking visitors to your website isn't enough you must pay attention to conversions and where they are coming from. … [Read more...]