The Google bot is a tool designed to “crawl” websites and add them to the Google index. The frequency with which the Google bot crawls the website is correlated to the relative popularity of that website on the search engine, and therefore its organic ranking. Why is this the case? • Frequent Crawls Equal More Intriguing and Relevant … [Read more...]

Named for Google founder Larry Page, Page Rank is a system of measurement that rates a page according to the “quality” of its links within a related set of other pages. This highly complex algorithm can assign a high page rank to a site with only one or two links and a lower raking to a site with multiple links if the system deems the multiple … [Read more...]

Checking the performance of a website relative not only to user generated search results, but also to the performance of other competing websites, is a mandatory part of being an effective webmaster. In the past, checking keyword rankings in particular could be a fairly time-consuming and tedious process. Webmasters would enter each keyword into … [Read more...]