Google Analytics will track traffic flow to your website from two major sources of referral, organic campaigns and paid campaigns. Organic campaigns can originate from unpaid search engine results links, referrals by other sites, and from direct traffic to your domain. The source of paid campaigns can be use of AdWords, paid search engine keyword … [Read more...]
How to tie Google Analytics to Adwords
September 7, 2011 By Leave a Comment
Google AdWords and Google Analytics are widely considered to be some of the most powerful tools on the Internet for advertising and tracking user behavior. Oddly enough, Google does not automatically link the two tools. For those who already have accounts with each service, linking the two is not difficult. This step-by-step guide will demonstrate … [Read more...]
Setting Up and Customizing a Google Analytics Account
September 5, 2011 By Leave a Comment
Setting up a Google Analytics (GA) account is an easy first step to tracking the effectiveness of business online marketing strategies. By tracking how people locate a site and how they explore or interact with it, weak areas can be evaluated and improvements implemented. Google Analytics allows site owners to measure the success of their … [Read more...]
How to setup your Google Webmaster Tools account
September 5, 2011 By Leave a Comment
Google Webmaster Tools is a service provided by Google that monitors a variety of aspects of a website’s performance, including page load times, page views by individual visitors, the success rate of various keywords, and click-through rates. Savvy webmasters benefit from learning how to set-up their Google Webmaster Tools in order to receive the … [Read more...]
Getting Started with Google Analytics Account
March 31, 2011 By Leave a Comment
http://www.google.com/support/analytics/bin/answer.py?answer=66983 http://www.youtube.com/watch?v=ec2cymTnmpA http://www.google.com/analytics/ Be sure to setup conversion tracking. Tracking visitors to your website isn't enough you must pay attention to conversions and where they are coming from. … [Read more...]
Wave Goodbye To Google Wave
August 5, 2010 By Leave a Comment
Maybe it was just ahead of its time. Or maybe there were just too many features to ever allow it to be defined properly, but Google is saying today that they are going to stop any further development of Google Wave.Wave, a real time messaging platform, was unveiled in May 2009 to an enthusiastic crowd of developers at the Google I/O event in San … [Read more...]
Google PageRank – What is PageRank and Why Should I Care?
August 4, 2010 By Leave a Comment
PageRank is a system for analyzing and comparing website links used by the Google search engine. A website's Google PageRank (PR) is a numerical value from 1 to 10 which represents the quantity and quality of links pointing at it from other websites. Basically, Google is assigning a website a score out of 10 for its "link popularity". No one … [Read more...]