Tracking the ROI on organic campaigns is not as straightforward as tracking the performance of a paid campaign. By their very nature, organic campaigns require a more subtle approach that benefits from constant refinement and adaptation to user behavior. That said, the amount of effort put into constructing an organic campaign can be measured in … [Read more...]

There are various expert resources on the Web to aid you in forecasting organic traffic trends and volumes for your website. For example, Keyword Eye online will provide you with high volume keywords related to your site’s theme, products or services. Google Insights is a great help in determining keyword trends related to your site. With the … [Read more...]

An organic online campaign differs from a paid campaign in one important way: the method in which the site is structured generates enough high placed search results that visitors find the site “organically.” An example would be if a visitor types in the term “earrings Los Angeles” and a boutique selling jewelry on Melrose Avenue is the … [Read more...]

UTM tags, short for “Urchin Tracking Modules,” allow email marketers, webmasters, and other online merchants to track the success of a particular campaign. The UTM tag can be custom designed to feature different values that indicate where the visitor originally heard of the website or email campaign. This is enormously beneficial for refining … [Read more...]